If you have actually been on the internet in the past couple of weeks, I’m sorry. That’s a general comment, but it especially goes with if you’ve seen messages and posts concerning someone called Clavicular.
Clavicular, given name Braden Peters, is a 20-year-old ‘looksmax’ influencer. His specialty is going to extreme actions to ‘ascend,’ or enhance his look, and immersing himself on the planet of conservative influencers. As of this publication, he has around 770,000 fans on TikTok and 190,000 fans on Kick, where he commonly streams live.
The most fundamental interpretation of ‘looksmaxxing’ is just that: optimizing your looks. But it stems from incel (unwillingly celibate) areas of the 2010s. Currently, in 2026, it appears that what was fostered in those dark edges of the net is currently ending up being significantly mainstream.
The looksmaxxing ideal
‘Looksmaxxing’ has actually been floating around incel areas because prior to COVID. Because of this, it’s not quite about prioritizing your natural attributes or focusing on what makes your look one-of-a-kind.follow the link clavicular At our site Instead, it’s about shaping on your own right into a certain mold that incels and conservatives consider premium.
Clavicular, for instance, sees the actor Matt Bomer as the ‘most harmonious male’s face around,’ according to his New York Times profile. Bomer is white, with in proportion functions and a square jaw. These are all physical aspects that ‘lookmaxxers’ aspire to, in addition to the societal-accepted appearance for guys: delicious locks, toned muscle mass, and clear skin. The looksmax neighborhood is likewise deeply racist, propping up white skin as the perfect. ‘Just be white’ is a widely known incel term.
And looksmaxxers hyperfocus on specific characteristics. The name ‘Clavicular’ itself referrals the clavicle, a bone essential in the looksmax area. One’s side profile and face form are other examples. These are features that previous generations of men surely didn’t notice or appreciate, and their abrupt significance is the result of limitless access to mirrors, a cam, and a mainline to endless articles regarding looksmaxxing.
Some techniques males discuss online to looksmax include going to the gym and ‘mewing,’ or sticking one’s tongue on the roofing of his mouth to give the appearance of a sharper jawline. However males have mosted likely to drastic sizes to looksmax. This includes surgery (jaw surgery, leg-lengthening surgical procedure), bonesmashing (utilizing things like hammers to actually try to ‘chisel’ their face), and taking medicines such as steroids, hormones, or even illegal substances.
In a November 2025 interview, Clavicular stated he makes use of crystal meth to subdue his cravings and ‘leanmax’ (preserve thinness) and has ‘hollow cheeks.’ He’s independently mentioned that he bonesmashes with a hammer.
Why is looksmaxxing so popular?
The outside goal of looksmaxxing is to come to be as appealing as possible, however the underbelly signifies a specific sexist, gender-essentialist globe view.
Guy looksmax to appreciate in ‘sexual market price,’ and while even Kinsey Institute scientists reference the ‘sex-related marketplace,’ it’s undoubtedly a capitalist way of taking a look at dating and romance. It implies a cisheteronormative concept concerning partnership and just rewards physical look. It presumes that all women are shallow and favor ‘chads,’ or ‘alphas,’ and any males that do not fit the looksmax perfect are out of good luck.
Like industrialism, looksmaxxing is all about optimization. The objective is to ‘rise’ – but why and to where, nonetheless, is unclear. Maybe the objective is simply to be on the top, be the very best, become rich, and have an appealing partner that ‘mogs’ all your pals’ spouses. (As Mashable’s Crystal Bell described in December, mogging methods beating or eclipsing a person in appearance.)
Men, to incels and looksmaxxers, need to always go to the height of masculinity, represented by sharp jawlines and reduced bodyfat percents. Femininity is unwanted, so much to ensure that Clavicular doesn’t also appear that interested in sex itself, yet the idea that he could have it at any moment, and that itself is a W.
If even that. It appears like the true W might be appreciation and affection from other men. As feminist thinker Marilyn Frye said, ‘To say that straight men are heterosexual is just to state that they participate in sex (fucking specifically with the other sex, i.e., females). All or mostly all of that which refers to like, the majority of straight men get exclusively for other men.’
And while Clavicular has actually been hobnobbing with the highest-followed right-wing influencers, he has actually made it recognized that looks undoubtedly issue to him greater than anything. In an interview with conservative commentator Michael Knowles, Clavicular called Vice President JD Vance ‘subhuman.’ When asked to describe, Clavicular said Vance has a ‘short face width to height ratio,’ has a ‘recessed side profile,’ and is obese. Gavin Newsom, the Autonomous governor of The golden state, is a chad, according to Clavicular.
Why is Clavicular so preferred?
GQ simply called Clavicular the most well-known looksmaxxer worldwide. Simple months earlier, many people didn’t recognize who this male was, and now he’s become a media darling, with several attributes and photoshoots in famous outlets, all while his profile continues to climb. Exactly how did this take place?
As author and web society scientist Aidan Pedestrian wrote, Clavicular ‘contentmaxxes’ – he’s doing it for the views, the virality.
Clavicular and other right-wing influencers take part in clip farming, Pedestrian created. Clip farming is when a cleaner does something purposely outrageous to go viral and obtain ‘clipped’ and shared out of context beyond the stream.
In the last couple of months alone, Clavicular has gone viral for showing up to run someone over in a Tesla Cybertruck and not care if they passed away; partying with white supremacists and manosphere influencers while Kanye West’s ‘Heil Hitler’ dipped into the club; and getting ‘frame-mogged’ by an Arizona State University frat leader.
‘Whatever you could say concerning Clavicular feels optimized for algorithmic traction,’ Walker composed. ‘He has actually lived his life in order to be a hook for a social networks message.’
As Clavicular and his shenanigans become embedded in our society, so does his belief. It’s not a coincidence that his rise is happening at the same time as Trump is once again in power, and as the perfect for ladies’s look becomes smaller and thinner.
Whether Clavicular actually believes in what he’s doing, it could not matter – he’s reaching countless individuals regardless.